828 255 4626
11-6 MON-SAT / 11-5 SUN

About f r o c k

We opened frock's doors in beautiful downtown Asheville in April 2008 to offer our town cool, modern, & understated clothing and accessories.  We stay away from busy prints and fussy details and focus on a clean style that never tries too hard but always looks good, with a focus on MADE IN THE USA & quality over quantity.  

We carry cool, contemporary women's lines like Michael Stars, Sundry, Red Engine Jeans, Subtle Luxury, Hanky Panky, Weston, Bobi, Principle Denim, Hardtail, & LA Made. Everything we offer feels amazing, because to look good you need to FEEL good.

To complement our clothing, we offer fave jewelry from artists like NC's own Kenda Kist, Atlanta's Verdier and Mickey Lynn, California's Gorjana and Mantraband, Seattle's Moo Young, and many others.  We also carry beautiful handbags from Cut N' Paste and Latico.

Stop by our cozy & friendly little space and have a look around sometime!

XO betsy & jenny

“When a girl feels that she’s perfectly groomed and dressed, she can forget that part of her.
That’s charm.”
- f. scott fitzgerald