With other wonderful boutiques in the Asheville area, it’s a challenge to provide merchandise that is different from each other, but somehow, each of us has a special feel to our stores. Some of the best places to shop, besides f r o c k, of course, are:

Union on Haywood Street

Ad Lib on Haywood Street

Minx on Lexington Avenue

Wink in Biltmore Village

Constance Boutique Biltmore Park

Moda at Biltmore Park

Rather than competition, we are a complement to each other, offering locals and tourists alike a wonderful selection of the latest fashions and accessories, with each store providing an entirely different kind of vibe.  The ages of our customers range all over the place…there is no “age” when it comes to finding what makes a woman feel like herself in her own body, whether she is twenty or sixty.