I chose “frock” as the name because my grandaddy, Clovis, used to notice if I wore something other than worn out jeans and workboots (”brogans” to him).  He’d say, “That’s a mighty pretty frock you’re wearin’ today.” 

With other wonderful boutiques in the Asheville area, it’s a challenge to provide merchandise that is different from each other, but somehow, each of us has a special feel to our stores. Rather than competition, we are a complement to each other.

Take a virtual tour of our store by viewing some of our favorite photos.

f r o c k BOUTIQUE 4 Battery Park Avenue Asheville North Carolina, 28801 828.255.4626